Three Ways to Drive Customer Loyalty Through Cross-Channel Campaigns

marketing services in pune

At this point, we’re well entrenched in a customer-first landscape — and that customer is always on and has a heightened sensitivity to every touchpoint and every brand experience that comes his or her way. For today’s consumers, the last millisecond is a very real, very compelling force — if they don’t get what they want or need from a brand or experience, they’ll immediately move on to something else. And, most likely, they won’t be back anytime soon.

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Dynamic Tag Management and the Overnight Test

digital consultant in pune

This is a guest post from Cleve Young at Starwood Hotels. It’s a first look at how both practitioners and managers can benefit from dynamic tag management in different ways.

A big THANKS! to Cleve for contributing his time to create this post and share his experiences with all of us. Cleve is the Manager and Implementation Engineer at Starwood Hotels.

Business today has a relentless pace — we’re expected to do more, faster, and with fewer resources. It’s amazing that marketing and analytics teams accomplish this most of the time. But, more doesn’t always mean better.

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Mobile-Marketing Trends Say “Move on From Desktop Marketing Already!”

marketing consultants in mumbai

Mobile first continues to be a hot topic. So, why are some marketers still centering their marketing strategies around desktop? Plenty of mobile marketing trends have been discussed recently:

Our Adobe Digital Index found that 92 percent of respondents consider their smartphones to be their primary devices.
Forrester claims that more than 50 percent of searches are happening on mobile devices.
An Adobe Quarterly Digital Intelligence Briefing revealed that 49 percent of companies are either using or exploring geo-targeting technologies for delivering location-based notifications.

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